Introducing the New Sony RX0


Sony Introduces a New Kind of Camera

Yesterday, at IFA 2017, Sony announced some new “innovations” (their word) and while most really didn’t mean much to me, there were a few items that caught my eye. The first was their new projector announcements (I have a pretty extensive background in video projection so I still follow that industry very closely). The second was the announcement of a new camera, the Sony RX0.

At a glance it looks like a new “action cam” – but a quick look at the specifications tells me it’s anything but a new entry to an existing digital imaging market. It’s something all together different from anything I’ve seen. For this article I’ll share some of the technical specifications and some thoughts about this camera and who it’s most likely aimed at.

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